About Us

I founded April & Co. in 2022 after 15+ years of managing online, mostly service-based businesses. What I found was that the entrepreneurs that I worked with either had an over-complicated business backend that made things harder for everyone, or they were just winging it & working from their email inbox.

WHO WE WORK WITH
We work with coaches & solopreneurs who work one-on-one with clients who are still in the day-to-day admin & operations of their business. They might be nearing burnout, they might be ready to scale, or they may just not like wearing all the hats & need some help.
What do they all have in common? A passion for helping their clients get amazing results through their offer. If they could coach all day, they would, as long as it meant they didn't also have to go through their Slack messages, run their group coaching program, & prepare for their next launch. Sure, some of it's fun, but it's exhausting.
Our clients are smart, muti-passionate helpers. Their purpose to is to support others with their expertise.

WHAT WE DO FOR THEM
We create exceptional client experiences for their businesses. We elevate their brand & create space for them to show up ready for their clients. We support them through launches & other draining events. We lend an ear when they need to talk things through with another expert. We lend a hand wherever we can.

You can elevate your client's experience & become the one they refer to everyone they know

WE BELIEVE
You don't have to have a large team to have a successful business. I've built teams of all sizes, & most of the time it wasn't necessary to have more than a VA, a strategist, & contractors that come & go as needed.
That can get you to half a million dollars for most coaches & service businesses.
We believe that your business should be enjoyable. Look, burnout is real. I've been through it & that's why I rebuilt a business that is burnout free, & I will help you do that too.

Come work with us & see how wildly successful you and your business can be!

What is an Online Business Manager?

About April and Company

let's first answer the big question: what's the difference between a va and an obm?

A Virtual Assistant (VA) is typically an independent contractor who remotely provides administrative, technical, or creative assistance to clients. VAs can handle various tasks, such as managing emails, scheduling appointments, data entry, social media management, and basic customer service.

On the other hand, an Online Business Manager (OBM) is a strategic partner who helps manage the day-to-day operations of an online business with a focus on improving efficiency and profitability. OBMs are typically hired to oversee projects, streamline business processes, manage teams, and implement digital marketing strategies.

While both VAs and OBMs work remotely, their roles and responsibilities are different. A VA typically handles more routine administrative tasks and provides basic support, while an OBM is responsible for managing the bigger picture and implementing strategic plans to grow the business. An OBM is also likely to have more experience and expertise in business management and digital marketing, while a VA may have a more varied skill set depending on their specialization.