You’re a solopreneur who’s used to doing everything herself. You’re on a limited budget but want to increase your sales revenue by offering products to your customers. These products will become part of your sales funnel, which ultimately will lead customers to your high-end private coaching.
And while you may feel like you have it all under control, hiring support during your launch will allow you to do more, be more places and really increase the impact you have online. Since you’re so used to doing things yourself, you may be questioning, “Why can’t I handle a product launch by myself?” Let me tell you why.
Writing sales copy is difficult under any circumstance, but it’s often more difficult writing about your own product. I know, writing about your own stuff should be easier since you created it, but in fact, it’s harder because it’s more difficult for you to see your product through objective eyes.
Hire a ghostwriter who specializes in writing sales copy. At the very least, hire an editor who can offer suggestions for improvement or who can rearrange your copy so that it flows better before your sales page goes live.
You have enough to do during your launch, do you really want to learn something new? Instead of devoting time to learning a new program (or other tasks with which you have zero experience), hire a virtual assistant or someone who already knows what to do and can perform it in half the time it would take you. Yes, it’s an investment, but your time is much better spent stirring up buzz about your launch.
You only have 24 hours in your day, the same as everybody else. If you’re working 18 of those hours, trying to do everything yourself for this launch, you will naturally run down your body, tire out your mind, and likely end up sick. When you’re not feeling well, you’re not working at full capacity, which will lead to more stress, which leads to you letting deadlines slip as your launch date gets closer. Avoid this by hiring experts (writers, videographers, graphic designers, virtual assistants, etc.) to assist in creating your launch products. You’ll be in charge of answering questions and overseeing the whole process, but you won’t be risking your health in the process.
How do you hire experts? Start off by asking business associates for referrals. Ask around in your social media groups. Do a Google search, especially if you’re looking for someone local to you. Lastly, put out a notice on social media or to your email list that you’re looking to hire independent contractors and give out specific application instructions. You will likely get loads of leads this way, but they’ll weed themselves out of the running if they don’t follow your instructions exactly as written.
Next, go through an interview process. Please don’t trust your launch to someone you’ve never spoken to, no matter how highly recommended they come. Ask about their turnaround time to complete projects. Ask if they have any holidays or vacation plans coming up. Don’t be subtle; ask direct questions, and go with your gut before hiring someone.
Lastly, use contracts to spell out the details of your arrangement. Independent contractors are used to contracts and working for short periods but spell out the specific tasks for which they are responsible. Also, include a Non-Disclosure Agreement and don’t assign any work or account passwords until they sign the contract.
As you get your contractors in place, watch my next livestream training, which is all about the 4 Reasons Why Your Launch Tactics Aren’t Working (And What to Do Instead!). You want your launch to run smoothly, and that means having strong launch materials. Even though you have contractors to do the work, you’ll need to approve it all before paying them, so learn exactly what you need to make an impact with your launch.