When it comes to leveraging your time, automation will be your best friend. It allows you to get more done in less time and smoothly move people through your funnel.
However, for many small business owners, your website is the one area that gets put on the backburner.
Use Your Blog to Build Your Mailing List
Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.
But do you have a solid call to action at the end of your blog posts? When a new reader finishes reading your posts, she’s ready to learn more. Give her the opportunity by offering an opt-in at the end of each post.
Make opting in the logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet and capture attention by providing even more information about a topic they’re already interested in.
Keep Them Reading With Related Links
How often do you revisit old blog posts to link to newer content? Keeping your links up-to-date is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly and help boost the rankings of your most relevant posts.
[Hint: This is a perfect job for your VA.]
Make the Best of Your Download Pages
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership section, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.
Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should know the next best step to take. When you write your blog posts or create your download pages, keep that in mind, and with good marketing practices, your funnel will practically fill itself.